Creative Strategist. Designer. Visual Storyteller.

Helping brands look better, feel deeper, and actually connect.

MOMATRIX

I'm Katharine, the creative behind MOMATRIX.

I’m a brand strategist, designer, and visual storyteller who turns abstract energy into memorable experiences.

With a background in media design and brand direction, I don’t just enjoy making things pretty, I build meaning into every layer.

I specialize in bringing mood, magnetism, and clarity to brands ready to feel different. Whether it’s a start-up, a passion project, or a rebrand, I meet each project with depth, intention, and a bit of magic.

Your story deserves to resonate. Let’s make it impossible to ignore.

Silhouette of dried flowers and plants against a yellow and orange gradient background.

Tyler the Creator

GOLF le FLEUR* x CROCS

The collaboration that’s absolutely YONKERS.
Two iconically creative brands clash in the best way possible.


This conceptual project blends Tyler the Creator’s GOLF le FLEUR* with CROCS. An unexpected match that’s hard not to love.

The result?

A bold fusion of visual storytelling, campaign strategy, and immersive design that sparks both wonder and desire.

Spec Concept / Creative Direction / Experiential

Tyler the Creator holding a gigantic pink Crocs shoe over his head against a clear blue sky, emphasizing the brand collaboration project between CROCS and Tyler's, Golf 'le FLEUR*' brand, as titled in bold, black text at the bottom of the page.
A CROCS and Tyler the Creator, GOLF le FLEUR popup shop, featuring a light blue rounded building naming CROCS and GOLF le FLEUR. On top of the building, there is an oversized green CROCS shoe. The store is surrounded by a green lawn and clear skies.

Eva Crescent Moon Snowshoes

Brand Strategy / Advertising / Visual Identity

So light, it’s like they’re not even there.

An outdoorsy woman, snowshoeing on comfort amongst the sky filled by dreamy pink and purple clouds, with an inspirational quote about cloud-like comfort by snowshoeing with EVA Crescent Moon Foam Snowshoes.

What if you could walk on clouds, pillows, or nothing at all?
This 3-part ad series reimagined traditional snowshoe marketing through surreal visual metaphors that emphasized the foam design’s unexpected lightness and comfort.

A black and white logo of EUNOIA, a brand to awaken your mind. Eunoia, meaning beautiful mind, symbolically represented through sacred geometry, paradox, and the beauty of life that is realized abundant through soul's awakening.

Eunoia means beautiful thinking. This concept explores how spiritual wellness, clarity, and aesthetics can intersect to create intentional, energy-aware brands. Rooted in strategy and symbolism, Eunoia blends celestial visuals, brand voice, and mood-based design to awaken mindful experiences.

Brand Strategy for a Modern Mystic™

Moodboard of Eunoia, beautiful thinking, various illustrations related to astrology, chakras, affirmations on abundance, zodiac signs, eyes, and geometric light patterns. Soul Work for Soul Moods.
Collage of various abstract textures and patterns, including water ripples, animal prints, floral designs, and textured surfaces in vibrant colors. Gold, Green, Purple, and Blue. Colors of abundance and prosperity.

EUNOIA'S TIME PORTAL

A subscription box called “The Abundance Box” lives somewhere in the dream archive… for now. 💫 If this project sparked your interest, fill out this form for more magic.

Interested in Collaborating? Let’s Connect.